Milani Cosmetics Color Fetish Matte Lipstick is an ultra-creamy rich pigment lipstick with luxurious soft velvet-matte finish. Diligently crafted so that it glides seamlessly onto lips for full coverage, one-stroke payoff. Infused with hydrating active hyaluronic acid that helps to keep your lips smooth & soft. Designed with intense & flattering shades that complement every skin tone. Color Fetish Matte Lipstick is 100% vegan & cruelty free. Cruelty is never captivating. At Milani, it is believed that bold beauty should never come at the cost of animal testing. That's why the makeup is 100% cruelty free, as certified by PETA. Always. Products are never tested on animals, and they don't allow others to test themselves on their behalf.