Pump Mermaid Lengths Shampoo is made with unique BioGro™ formula. BioGro contains natural active ingredients and novel botanical technology that helps to reduce hair loss and hair fall, reverses the appearance of thinning hair and improves hair length, leading to thicker, healthier & longer hair. It is vegan and contains Australian Certified Organic Oils such as argan, macadamia, peppermint and chamomile. They also contains the most bioactive form of Coenzyme Q10 - Ubiquinol that increase the keratin levels to enable longer and thicker feeling hair.